I build commercial organisations that deliver.

20 years of experience designing, scaling, and leading revenue teams in high-growth digital businesses like Meta and Deliveroo.

I turn ambition into structure, belief, and commercial performance.

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Building high-performing commercial systems that last

I've spent my career helping digital businesses sharpen their Proposition, Process, and People — the three levers of commercial success.

I've led commercial transformations at Meta and Deliveroo, built a revenue enablement function from the ground up, and helped teams connect product innovation with frontline performance.

Today, I focus on building the structures, teams, and systems that turn growth potential into consistent, scalable revenue.

My Approach

Every high-performing commercial organisation depends on clarity across three dimensions.

Proposition

Define what to sell and why it matters.

Process

Build scalable systems and repeatable rhythms for growth.

People

Equip, enable, and inspire teams to perform at their best.

Growth happens when clarity meets capability.

Experience

20 years building and scaling commercial organisations in high-growth, category-defining businesses.

Deliveroo

6 years

Head of Commercial Growth & Revenue Enablement

Built and led Deliveroo's global revenue enablement function, connecting product, marketing, and commercial execution.

Highlights:

  • Established enablement from the ground up
  • Designed collateral, training, and insights for commercial teams
  • Sequenced global launches of new tools and products
  • Created the operating rhythm linking innovation to performance

Meta

9 years

Global Client Partner | B2C Advertising & Platforms

Led commercial relationships with enterprise advertisers and scaled client success frameworks across EMEA.

Highlights:

  • Partnered with major global advertisers to drive digital transformation
  • Built frameworks for growth and product adoption
  • Mentored emerging commercial leaders across regions

Earlier Roles

Commercial & Account Leadership | Digital B2B & SaaS Businesses

Led teams responsible for retention, growth, and customer success in high-growth environments.

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Areas of Specialisation

Revenue Enablement & Systems Design
Building the structures, tools, and content that connect product, marketing, and sales execution.
Deliveroo — Head of Revenue Enablement
B2C Advertising & Platforms
Driving monetisation and client success at scale.
Meta — Global Client Partner
Marketplaces
Balancing supply growth, retention, and partner value.
Deliveroo — Partner Growth
High-Growth, Category-Defining Businesses
Bringing clarity and structure to fast-scaling environments.
Meta, Deliveroo
Leadership & Enablement
Developing commercial leaders and embedding high performance.
Deliveroo, Meta

How I Help Today

Alongside exploring full-time commercial leadership opportunities, I dedicate time to two areas where I can add meaningful value:

1. Advisory for Early-Stage B2B Businesses (Seed to Series B)

Helping founders and leadership teams design and scale their commercial foundations.

Focus areas:

  • Defining the commercial proposition and go-to-market motion
  • Building the first revenue team and playbook
  • Creating clarity and accountability in early growth phases

I help early-stage businesses build commercial systems that last — not just short-term sales spikes.

2. Mentoring & Coaching for Commercial Leaders in Growth Businesses

Working with emerging and underrepresented commercial leaders to help them navigate growth, build belief, and lead with impact.

Focus areas:

  • Developing leadership confidence and influence
  • Structuring teams and processes for scale
  • Embedding performance and growth mindsets

I'm particularly passionate about helping leaders from underrepresented backgrounds turn potential into commercial success.

Let's Talk

If you'd like to connect about potential roles, collaboration, or informal advisory:

📩 matthew.a.ring@gmail.com 🔗 LinkedIn Profile 🗓️ Schedule a Call